Social Media – Why You Should Post With Purpose To Increase Impact

Social Media – Why You Should Post With Purpose To Increase Impact

Do you know why you should post with purpose to increase your social media impact? Those that do so create greater impact with their posts overall. Read and learn how to do better right now.

Social Media Post

[Social media tip: Your post has the power to inspire, to make others laugh & empower others. Post with purpose.]

  • If you do not think about what the purpose of your post is, you will not achieve the results you are looking for.
  • Every time you post, it should be done with intent or purpose to achieve a desired outcome.
  • Posts are not sent out just to find a space or a time slot.
  • Post less and with greater impact will give better results that more less directed posts.

Considerations for posting social media with purpose:

Every time we post on social media, we need to make sure that each post has a specific purpose. We should not post on a whim. We need to make sure that there is a desired outcome with every post. We should have some idea what each post should accomplish.

Posting with purpose requires that you have an overall goal for your social media. How do you know if you have an overall goal of your social media? When you sit down at your computer, or grab your smart phone, do you know what the first thing you need to do is? If you don’t have a goal for your social media, you will waste time trying to figure out what to do next.

When you have a goal for your social media, and you are posting the purpose, you will be anticipating the type of results you should be getting from your posts. It’s like this, if I do this, then this should happen. If I post a link, then people should click on that link. This is not wishful thinking. You have done all the initial set up to give your post the best chance of achieving its desired outcome.

For example, if your purpose is to have the post shared, is the post share worthy? One of the things that I always ask myself is this, “Would I share this myself?” Is it or anything about the post that would cause people to share that post? Maybe we include a cool photo, along with the text, that people pretty want to share with others on social media.

Facebook Post

Facebook Social media post – Think before you press the Publish button

Too often, many people post just to fill a slide in their schedule or just have something there on social media. They do not post with purpose, and therefore, don’t really anticipate a desired outcome. They are rolling the dice on to speak and hoping for good results. They tell themselves that “May be this time the post will go viral” and crossing fingers.

Using social media for business is not about luck. I love this expression, “The harder I work, the luckier I get!” Success on social media comes when proper preparation meets hard work and consistency. Social media is going to take some time and it will require a lot of thought. The more thought he put in your social media, the greater the chances of you seeing some really good results.

What should we do with our social media today?

We should plan to come up with an overall goal for our social media. When we begin the post on our social media, we should already know what we’re going to do next. We should know what we want to achieve, and that is what comes out of posting with purpose.

Things we can do:

  • Think about what results we want to get from each post type, and set our posts to achieve those outcomes.
  • Create a posting calendar so that we can plan each day what we want to post about.
  • Keep up to date with what is happening in our community so we can make our posts responsive to what is going on in our community.

Have a question? Ask me a question on my Contact Page. I would love to hear from you.

By | 2017-07-01T15:44:21+00:00 November 7th, 2016|Social Media Training|Comments Off on Social Media – Why You Should Post With Purpose To Increase Impact

About the Author:

Jeff Brown is the Founder & CEO of Alpha Social Media inc. Jeff is a certified Workplace Education instructor with the Department of Labour & Advanced Education with over 5800 hours of training delivered. He is the author of “Essential Twitter Skills for Business”.