There is nothing like video to get people talking and commenting on our social media. When we use video, we enable more of our viewer's senses to be impacted. This will make us much more memorable to others on our social media. Text is great for providing information, but it only engages 1 of [...]
Looking to get your business on first page Google? Here is a video that I show my Halifax social media classes. It helps them understand how they can to use video to get first page Google and first page on YouTube.com. Here's the video we shot to start the process. https://www.youtube.com/embed/7JdZit7QUKM?rel=0 Important points to keep in mind: Quickly [...]
It is important as an individual, and as a business, that you learn how to use video for your social media marketing. Video will be a large part of business marketing efforts in 2015. Here's a video I created to help my Halifax social media workshop participants get started. https://www.youtube.com/embed/-RUswmZkXk8?rel=0 Tips to help you get started with [...]
Your business social media efforts need to provide a Return On Investment. If you are putting your time and effort into creating social media posts, or you are paying someone to do it, you need to see results. But are there specific post types that work better for your business in Halifax, Dartmouth, Truro or elsewhere? [...]
Are you looking for an effective means to market to your customers in Halifax, Dartmouth, Truro, and elsewhere in Nova Scotia? Videos can help you achieve this goal. Why? Videos can get your message across quickly and effectively. They can be easily shared by others. Videos can help your customers see what you and your [...]
YouTube is one of the top search engines in the world. People consume and share lots of videos on a daily basis. As a business, you should consider creating and sharing videos on YouTube to increase your business visibility and generate business leads. Video can help people get to know you and your business better. People get [...]
It's no secret that I have not been a fan of Instagram and all the things they have tried to pull over our eyes. I left them for quite a while. Lately I have returned because I see the merit in being there. And now that they have video build in, I can really see [...]
Videos and pictures get shared well on social media. They have a huge ability to go viral very easily. Make sure you have a good mix of video and pictures in your social media accounts. Points to consider: Accounts that share videos and photos can have higher levels of engagement with those around them. People [...]
Video allows people to see you and start the process of getting to know you better. This could make them feel comfortable contacting you to do business. Benefits of video: People can share your video throughout the web Video allows people to see you. This can help develop trust with your customers Video allows you [...]