Twitter is a powerful network that can connect you to others. It can enable you to marketing your business in ways that are different from other networks. With Twitter, you can connect to almost anyone, anywhere in the world, at any time. Here’s why Twitter is great for your business: Twitter allows you to [...]
On Twitter, the people whom we connect with, our connections, matter more than all the links in China. People must be our focus to succeed on Twitter. Links become secondary to relationship building. Here is why. There are lots of links posted on Twitter that drive traffic here and there. There is no shortage of great [...]
The new Twitter search layout has replaced the format of their old search layout. Twitter has come out with a more robust search with lots more options. Hopefully it will make searching on Twitter more efficient and more effective. The Advanced Twitter search is now located under the "More options" section; on the right side, just under the [...]
A retweet on Twitter is like a Facebook share. It takes the tweet and shares it with your own followers just as it is composed. But what if you want to add a comment to the retweet? This process is called a "Quote Tweet". Watch this video to learn how. A Quote Tweet can be [...]
Learning how to use the various functions of Twitter on your smartphone is critical to your social media success. Here's a video I created for my Halifax social media program participants. Things to note when creating a Twitter List: If you make the List Public, others can subscribe and interact with your list members. If [...]
Teens can go missing a lot. Many return after a time to their families without incident. Others, not so much. Getting the word out quickly can sometimes mean the difference between life and death. If a teen has been kidnapped, time is of the essence. Getting the information out is critical. Here is an example [...]
I am absolutely passionate about helping businesses do better. With this in mind, when I see a learning moment that can help many businesses do better, I seize the moment to do so. This example evolves around a business trying to create visibility for an event they are running in Toronto. The goal of this [...]
When you receive a Twitter @ Mention or a Direct Message on Twitter what do you do? Knowing what to do and doing this right can help your Twitter account grow. https://www.youtube.com/embed/mI8Bvs94L1Y?rel=0 Do you ignore the person who is reaching out to you or talking about you? You should have answered NO. When someone reaches [...]
There are benefits for your Halifax business and your sanity when you use Hootsuite. Watch this video to learn how Hootsuite can help you do better as a business. https://www.youtube.com/embed/kZNsbwrxX4I?rel=0 Hootsuite is a great tool to use to monitor your social media, especially your Twitter accounts. You can put the Hootsuite.com site on a separate [...]
Using images can help you stand out from the crowd. It is the eye that focuses on things that are different from the rest. Now that you can have images displaying directly on Twitter, you now have a chance to stand out from the rest of the pack on Twitter. This is good for your [...]
