One of the first things people want to know when I talk about Twitter is this... "What is a hashtag?" It's strange that people keep hearing about it, but they still do not understand what it is. So here's some information on what a hashtag is and what it can do for you. For some, understanding [...]
This Fall is going to be a busy one for business. With that in mind, I am looking forward to delivering several social media programs in the Halifax and Dartmouth area. Internet marketing has become a staple for creating visibility and opportunity. Now it's time to help many businesses learn how to be effective. These [...]
6 social media programs will finish this week in Halifax, and 2 more will finish in the next few weeks. Over 75 local businesses have participated in these 11 week workplace education programs, and have been equipped with strong social media marketing skills for the future. So what did the participants think of the social media training? [...]
Vine is a powerful video application that can market your business in 6 seconds. Vine can help you display a video directly onto Twitter that will play in the Twitter news feed of others. What can you do with 6 seconds? https://www.youtube.com/embed/Jltol2WKmKk?rel=0 We are discovering the power of Vine in my Halifax social media training [...]
Have you considered the words you use in your social media marketing? Are you planning to show up to your customers with the words they use? Keywords are important to your business. We will discuss this topic in my Halifax social media training programs because it is important to build correctly on the Internet. https://www.youtube.com/embed/VCBFZD4HuZI?rel=0 [...]
Businesses in Cole Harbour, Nova Scotia are learning how to use social media for marketing and increasing their visibility. I had the pleasure of delivering the first night of training last night. It was great to see businesses from Cole Harbour, Halifax and Dartmouth present. Here are a few thoughts on what they have learned [...]
It's been a while since my last social media class in Truro, but I have gotten the opportunity to deliver social media training for business on my own turf . 13 different businesses and not-profits are participating in this Introductory program. We will all learn together as we discover how to use social media for [...]
As I prepare to finish two social media programs for business, that I have been delivering this Summer, I am also getting ready to deliver three social media programs in the Halifax area in September. So here's a heads up for the participants that have taken an Essential Social Media Skills for Small Business Program, [...]
You will be known by the social media company you keep. The love this Newfoundland saying... "You are who you be with". The people you have around you will either help you rise higher or they will drag you down lower. You get to choose the company you keep. So what will it be? As [...]
If you are not moving forward in your learning, you are going backwards. There is no standing skill in learning or business. As things change, you need to change with it. Business success requires adjustment. You adjust as you learn that a change is necessary. In my field of social media, change is a constant. [...]