Social good can greatly enrich our communities. As a business, we can do a lot of good in our communities in Halifax, Dartmouth, Truro, Toronto and elsewhere. As a light in our community, our businesses can make social good happen and enrich the lives of others around us. https://www.youtube.com/embed/vefw1TENFm0?rel=0 So what is social good? Is it just [...]
Just because you think you know what your customer wants in Halifax, Dartmouth, Truro, Toronto or elsewhere does not mean that you will resonate with your customers. You have to get into the mind of your customers and give them what they want. Not what you think they want. https://www.youtube.com/embed/paFICSA8JFw?rel=0 As business owners and marketeers, [...]
Everyone wants their business to be recommended on social media regardless if it is in Halifax, Dartmouth, Truro, Toronto or elsewhere. Word of mouth recommendations are the heart beat for businesses everywhere. Social media recommendations are becoming just as important to business. I as stated in my last past [Video 17], you probably will have [...]
I got the call with my daughter crying and telling me that she had just gotten a call on her cell phone. It was a threatening call demanding that she perform an illegal act. The caller told her he knew where she worked and that he had her cell phone number. Don't let this happen [...]
One of my most favorite things to do on social media is to create cool photos that make people go wow. My friends in Halifax, Dartmouth and Toronto are not to long to comment when I post these images on my social networks, like Facebook for example. I enjoy seeing their comments. But photos also play a role in increasing your [...]
When I saw this photo, I knew that someone was thinking in a very innovative way. Like this bike with the snow plow, we have to run our social media in a way that makes people go wow. This is a good example for my friends in Halifax, Dartmouth and Toronto to get them thinking [...]
I have done a lot of social media training for business in Halifax and Dartmouth over the last four years. I have even had the pleasure to deliver some social media training in Toronto for police chiefs across Canada. As I look back on all I have done, creating referrals for my business and for other businesses really demonstrates to me [...]
There is a lot of speculation around social media numbers. Many are of the opinion that the greater the number of social media followers or fans a business has, the better the social media account and the increased business. But at the end of the day, it's not how many followers or fans you have as [...]
I share a lot on Twitter and other social networks. I also connect as much as possible with others from the Halifax, Dartmouth, Toronto, the New England area and beyond. But I have to unplug every now and then for greater creativity I saw an article a while back that explained that the more you [...]
Every time you add something to the Internet, you feed Google and the other search engines. You also increase your chances of making an opportunity happen in places like Dartmouth, Halifax, Toronto and elsewhere. I remind my clients as often as I can that to benefit from social media; they need to be present there [...]