I encountered a problem that I was not sure could be fixed at the end of October 2010. Searching on social media provided a solution the problem. This is the story of what happened. Searching on Social Media - The Problem: A banner was sent to Sydney, Nova Scotia for the Sunday Walk for Justice [...]
In 2010, I received a social media post from a friend in law enforcement about an individual who had murdered someone in the USA. This person was potentially fleeing from the USA to Canada. My friend had sent that social media post out to all of his connections. He even asked specific people to share [...]
Here are 3 core principles that we should be thinking about when it comes to creating social media marketing posts for our business. Here is a quick video that lays out the framework for what we are going to learn. Social Media Marketing - Strategy When it comes to thinking about social media marketing strategy, [...]
Many proclaim that content is king when it comes to content strategy for the Internet and social media. But is that really true? Is there a bigger picture? If you think this way, could you be missing out? Content Strategy - The Truth The large part of the truth is that Content that GETS SEEN [...]
On June 9, 2017, CNN fired, or parted ways with, Reza Aslan for anti-Trump tweets. Justine Sacco was fired from her job following the furor her racist and insensitive Tweet caused after it went viral. These people did not choose their words carefully? What can you learn from this? Plain and simple: our words matter. [...]
When it comes to using social media and an email signature together, this one little email tip can help you create more visits to your social media. When you use an email signature, every time you send an email, you could be driving traffic to your social networks. How can email signature help your social [...]
How you use email with your social media matters. When you do not deploy this simple strategy, you will find yourself frustrated by an overwhelming number of notifications. Do it right and you will be able to function with less distraction as you work . The Problem with Email and Social Media: You have enough [...]
Do you know why you should post with purpose to increase your social media impact? Those that do so create greater impact with their posts overall. Read and learn how to do better right now. [Social media tip: Your post has the power to inspire, to make others laugh & empower others. Post with purpose.] [...]
Why must you "BE" on social media & not just "ON" it? When it comes to building community around your business, you need to know what the difference is. Learn what the difference is and how it can affect your business. [Social media tip: One of the most powerful things you can DO on social [...]
Talking to strangers can increase your visibility on social media and on the Internet. Here's something to get you moving forward in your digital marketing. [Social media tip: Talk to strangers. Your mother will get over it.] We grew up with "Stranger Danger" - Mom said... Our customers we once strangers to us and [...]