Ever wondered how you could do better on your Facebook Business Page? Giving your fans what they want is a good start. Here's how to figure this out. https://www.youtube.com/embed/MbwZFCqaOTI?rel=0 We discussed this issue last week in my Halifax social media program. The key point was that we no longer have to guess what our fans [...]
Marketing your business on Facebook seems to be getting more frustrating for many of my friends in Halifax and elsewhere. There are some real concerns that many have about what is happening with post visibility. Here's what to do. https://www.youtube.com/embed/EBr2KvNW-2A?rel=0 Business wants to create visibility, and Facebook seems to be taking visibility away. The new [...]
It's good every now and then to stop and evaluate how you are doing as a business. This also applies to your social media marketing efforts. This will be one message that I will be sharing with my Halifax social media participants. https://www.youtube.com/embed/zSvXgaQt9G8?rel=0 We have been having a lot of fun in my social media [...]
What happens when your business does not create top stories on Facebook? If you don't know how to post smartly, you could be wasting your time on Facebook as a business. This is the answer in a nutshell. https://www.youtube.com/embed/f8-yMh7QRvE?rel=0 It's hard enough marketing on Facebook on a good day. Now that Facebook has changed its [...]
What is 2 step verification and why is it important for securing your social media accounts? This tool will help optimize your social media accounts for success and safety. The last thing you need to happen to your social media accounts is to have them hacked and taken over. All the momentum that you would [...]
This week we will be talking about creating Twitter campaigns for business in my Halifax social media workshops. It's about putting together a series of tweets for a final moment on Twitter. Maybe it's a special. Maybe it's an event. Learn how Twitter can help you. https://www.youtube.com/embed/w03dzLjS0QQ?rel=0 Let's make an example company. Let's call it Halifax Tasty Chocolates. [...]
Just because you think you know what your customer wants in Halifax, Dartmouth, Truro, Toronto or elsewhere does not mean that you will resonate with your customers. You have to get into the mind of your customers and give them what they want. Not what you think they want. https://www.youtube.com/embed/paFICSA8JFw?rel=0 As business owners and marketeers, [...]
