Here are 3 core principles that we should be thinking about when it comes to creating social media marketing posts for our business. Here is a quick video that lays out the framework for what we are going to learn. Social Media Marketing - Strategy When it comes to thinking about social media marketing strategy, [...]
Why should you think about what you share on your social media before you share it to the world? Could it affect your business brand? I am encouraging my Halifax social media program to really think about what they are sharing on social media. If they want to benefit from using social media marketing for [...]
Having a website is not enough. Having social media only is not enough. To make a great impact for your business online, you need to be using both to drive traffic, increase your business visibility and generate leads. Here's a few thoughts to help you do this. Hub and Spoke Strategy In my [...]
What are you building with your social media marketing? Are you building numbers only, or are you building a community around your small business? Your answer, I believe, will determine how successful your business will be in Halifax, Dartmouth, Truro and elsewhere. I recorded the video below in early 2011 entitled "Social media numbers, what [...]
Why do businesses in Halifax and else where need to look at social media for their business marketing? Traditional marketing is typically failing to produce the results businesses are looking for. Social media marketing is creating visibility and leads in an ever changing business world. Please take a look at this short video as I [...]