If you are going to use social media for business, you are going to have to make sure that your software and your equipment is up to date. Bad things can happen when we fail to update our devices and our software. Bad things are not good for business in Halifax, Dartmouth, Truro, Nova Scotia or [...]
Engage. Engage. Engage... cries the so-called social media experts. If you are using social media for business, you had better be doing more than chatting with people online. There is a false belief that if you simply engage others online, your business will reap in the cash. This is so not true. I have been [...]
It can happen. Someone says something bad about you online or your social media account gets hacked and taken over. Both Burger King and Jeep will now tell you the importance of monitoring your brand while the rest of the world looks on. The time between when something happens and when it gets fixed is [...]
Today we learned that @BurgerKing had their Twitter account hacked. It just goes to show that you are never too big to fail when it comes to getting hacked. The hacker or hackers tweeted that Burger King had been sold to McDonalds. The hacker or hackers also posted some very unflattering tweets and a picture, [...]
When I saw this photo, I knew that someone was thinking in a very innovative way. Like this bike with the snow plow, we have to run our social media in a way that makes people go wow. This is a good example for my friends in Halifax, Dartmouth and Toronto to get them thinking [...]
I have done a lot of social media training for business in Halifax and Dartmouth over the last four years. I have even had the pleasure to deliver some social media training in Toronto for police chiefs across Canada. As I look back on all I have done, creating referrals for my business and for other businesses really demonstrates to me [...]
I was in a conversation with a hair dresser who told me that she did not need social media to find new customers. For her, she felt that traditional media was more appropriate for reaching new prospective clients. After all, she works with mostly seniors. She feels that most of her clients would only read [...]