The trust zone is the referral zone for business. As a business, you need to learn how to build trust with your customers in Truro, Halifax, throughout Nova Scotia; and even beyond.. Watch this video to learn more. For a business, trust comes after a customer has discovered the business, and has started to LIKE [...]
I am getting ready to deliver a talk on "Creating Visibility on Google" in Elmsdale, Nova Scotia to a group of Realtors®. Most people want to have their business first page Google, but very few are actually willing to do the work to get there. In case you are wondering, there is no real secret [...]
Are we considered a valuable person to our social media community because of our wisdom and what we create? Do people look to add us to their social media community because they see us as a valuable addition? Whether we live in Halifax, Dartmouth, Truro or elsewhere, we need to work hard to build value in the eyes of others. There are creators and consumers when it [...]
Like everything else, you need to rethink and evaluate your social media efforts to make sure that you are building a great community around you and your business, and that you are staying on course. Are you doing things that aren't working? Are you drifting off course? It's never a bad thing to look at [...]
One of the questions I get asked a lot by business owners in Halifax, Dartmouth and the rest of Nova Scotia, deals with the amount of time that one should being using social media throughout the day. How much time should we be really spending on social media for our business?
At a wedding, I had a chance to listen to two guys in business. They were talking about how the trucking business was changing for the worst. They were experiencing the reality of change in business. The reality is that the guy that sold horses years ago had to change to selling cars. He probably [...]
The "It's All Social" social media conference in Truro was a huge success for local businesses. Over 100 businesses and government organizations were present at the conference. Looks like there will be a "It's All Social" 2014 conference. Many are hoping to attend the next conference in June 2014. This social media conference focused on introducing [...]
There are a lot of social media networks that a business can use to market their business to their customers. There’s only so much time in the run of business day. Business owners need to choose the right social networks that will give their business the best visibility according to the time that they have [...]
Using social media for business requires you to effectively manage your time. After all, as a business you have to be creating billable hours of work or selling your products. You want to use social media to market your business, but you had better be pretty smart with your time. This Thursday June 20, 2013, [...]
There are a lot of social media conferences for social media types looking to get better at using social media. But business needs a conference strictly for business types wanting to know more about how social media can help their business do better and how they can get started. The "It's All Social 2013" Conference [...]