We see that the Facebook Page post reach number is small on the Facebook Page Manager App. We want to get a greater reach so that we can get our post seen by more people. Then we check the Facebook website and see that the reach numbers are much larger. The we wonder what is [...]
I am absolutely passionate about helping businesses do better. With this in mind, when I see a learning moment that can help many businesses do better, I seize the moment to do so. This example evolves around a business trying to create visibility for an event they are running in Toronto. The goal of this [...]
What you don't know about your social media mentions can cause your business to falter in your social media marketing. I am reminded of the phrase... "You know what thought did?" What you think about how others are regarding you greatly influences how you will move forward in business. Here's some stats to make the [...]
6 social media programs will finish this week in Halifax, and 2 more will finish in the next few weeks. Over 75 local businesses have participated in these 11 week workplace education programs, and have been equipped with strong social media marketing skills for the future. So what did the participants think of the social media training? [...]
Your Facebook Page requires an effort to create visibility and success. I tell my social media class in Halifax that a post and run strategy is literally a waste of time. Here are some thoughts that I hope will give you an idea of what really is required. https://www.youtube.com/embed/DXqmZH13gXI?rel=0 Here's some ideas to help you [...]
Vine is a powerful video application that can market your business in 6 seconds. Vine can help you display a video directly onto Twitter that will play in the Twitter news feed of others. What can you do with 6 seconds? https://www.youtube.com/embed/Jltol2WKmKk?rel=0 We are discovering the power of Vine in my Halifax social media training [...]
Did you ever consider dropping your traditional media marketing for social good marketing? What would happen if you dumped your traditional media marketing and opted for this type of marketing? Adam at the Red Stag Tavern in Halifax is doing just this. https://www.youtube.com/embed/3q1IPf8aljQ?rel=0 This will be a topic of discussion for my Halifax social media [...]
You need to schedule and then protect time to do your social media marketing or it will not happen. But how do you make time for your social media in Halifax, Dartmouth, Truro or elsewhere when you feel so busy already? Once you have your social media accounts set up, you need to determine which [...]
You know that you need to market your business to your customers. Whether you do business in Halifax, Dartmouth, Truro, Toronto or elsewhere, you need to get your message out in front of your customers. Your big concern is the amount of time it will take. Will there be a Return on Your Investment? First of all, let [...]
McDonald’s did it in New Zealand. A franchise knowingly spammed the #EQNZ hashtag. This #EQNZ hashtag was reserved for emergency use; at least that’s what most of the people in that area thought. So don’t get any ideas about spamming a coming hurricane or a winter storm hashtag with your business opportunities or marketing. Here’s the tweet that a McDonald’s franchise sent [...]
