This Summer will be a very difficult season for small businesses to stay safe; and in some cases, complete online business activities. Of all the things we have seen so far, I feel the worst is yet to come this July. Here's where I think the immediate security threats will come for small business. [...]
Mobile Google search results are showing the words "Mobile-friendly" on mobile smartphones right now. When you do a search with your smart phone on Google, you will now see the words "Mobile-friendly" in the results. Those sites that are not mobile friendly will not display the words "Mobile-friendly" in the search results. alphasocialmediainc.com & alphacomputer.ca [...]
The trust zone is the referral zone for business. As a business, you need to learn how to build trust with your customers in Truro, Halifax, throughout Nova Scotia; and even beyond.. Watch this video to learn more. For a business, trust comes after a customer has discovered the business, and has started to LIKE [...]
Learning how to use the various functions of Twitter on your smartphone is critical to your social media success. Here's a video I created for my Halifax social media program participants. Things to note when creating a Twitter List: If you make the List Public, others can subscribe and interact with your list members. If [...]
What skills are required for using social media for business? What understanding should we have for using social media for business? These are two questions that we should carefully consider when using social media to market our business in Halifax, Dartmouth, Truro and elsewhere. https://twitter.com/4JeffBrown/status/576102618520489985 (1) Understanding of Communication Skills First and foremost, social media requires [...]
We cannot be "business all the time" on our social media networks. Sometimes we just need to let our hair down, and have a good laugh. We cannot go hard with business on our social media because it will wear out right slap out. Here's why! https://twitter.com/4JeffBrown/status/559481557371867137 If we want to be well-rounded, we have [...]
Teens can go missing a lot. Many return after a time to their families without incident. Others, not so much. Getting the word out quickly can sometimes mean the difference between life and death. If a teen has been kidnapped, time is of the essence. Getting the information out is critical. Here is an example [...]
Everyday people are uploading pictures online with file names like photo12, img00234 and such. Pictures show up in a Google search when people switch to the "Images" section. If you are uploading pictures as is, without changing their file names, you are missing out big time in search. https://twitter.com/4JeffBrown/status/557943234337714176 Here is a screen shot of [...]
The better we know the interests and desires of our customers, the better we will be able to target market to them. Marketing is not about blasting a message out the world. It is about targeting our message to a few specific people in order to get better results. This will be one topic that I will [...]
Most people who come to one of my social media programs in Halifax already have much of their social media set up. What they want is to know is this... "What can they do next to make their social media work?". Here's one social media tip to get us moving forward. https://twitter.com/4JeffBrown/status/555774541038125056 When it comes [...]