Just because you think you know what your customer wants in Halifax, Dartmouth, Truro, Toronto or elsewhere does not mean that you will resonate with your customers. You have to get into the mind of your customers and give them what they want. Not what you think they want. https://www.youtube.com/embed/paFICSA8JFw?rel=0 As business owners and marketeers, [...]
I will tell my social media class in Halifax tonight to be the ones who inspire others. This will cause more impact, than many other things on social media, for them. Don't believe me? Check out this tweet. https://twitter.com/christinelarade/status/403867190241538048 People come to social media for enjoyment and inspiration. If you will be the one who [...]
Here's a Twitter tip for my Halifax social media participants. My friend @MarkShaw says that... "Twitter is real people talking about real stuff, right now & in real-time!". It's not a place just to post and run. Watch this video to find out more. Some of the best moments happen on Twitter when real people [...]
When someone shares one of your tweets, it is a good idea to acknowledge them. Acknowledgement lets others know that you saw what they did and that you are thankful. Do this when you can and watch how others respond to your acknowledgement. I know that as a business owner, you are already busy. You [...]
Looking for something great to share on Twitter? Well it's all around you. As a Halifax business, take some time to take great pictures and notice what is happening around you. Your inspiration can inspire others and create opportunity. As a business, you need to have the ability to take pictures and record your thoughts [...]
Ever got caught sharing a link that you did not check and it was not what you thought it was at all? Sharing links without checking them can be damaging for you and your business. I hope that you get the point. You should always check the link before you share it, just to [...]
Need some foot traffic walking into your store? In the Halifax social media class, we discussed how we could potentially create business by sharing special offers on Twitter. Watch this video to find out more. Post by Alpha Social Media Inc. Creating exclusive special offers on Twitter can help you do the following: You can [...]
It's been a busy Fall and I thought I would take this brief break to update you on what's happening and what I am seeing. Here's the social media news from Halifax and all over in a nutshell. There are many social media programs for business being delivered right now all over Nova Scotia. I [...]
Having a website is not enough. Having social media only is not enough. To make a great impact for your business online, you need to be using both to drive traffic, increase your business visibility and generate leads. Here's a few thoughts to help you do this. Hub and Spoke Strategy In my [...]
This past Wednesday the Halifax social media workplace education program for business started off with Twitter training. 16 great businesses started using Twitter; many for the first time. There were a lot of great moments at 140 characters or less. Twitter, in my opinion, is one of the hardest social media networks for business [...]