Why must you "BE" on social media & not just "ON" it? When it comes to building community around your business, you need to know what the difference is. Learn what the difference is and how it can affect your business. [Social media tip: One of the most powerful things you can DO on social [...]
Who is your social media really for? Is it for your business because you have to get your marketing out? Or is it really for your customers in Halifax, Dartmouth, Truro or elsewhere? What you choose will determine the success of your social media marketing. As I sat yesterday with two business women at a [...]
You should ask yourself this question before you embark on using social media for your business in Halifax, Dartmouth, Truro, Toronto or elsewhere. Just because social media is being used by a lot of businesses for marketing, it does not mean that you have to jump in blind. You need to determine if your business will benefit from using social media. When you do some [...]
Is social media for every business? The answer is a definite no. Here are 8 reasons why social media might not be a good fit for your business; and maybe 8 reason why it is. I trust this will get my clients in Halifax thinking about their social media. And by the way, if your reason for [...]
Social media will cause the user to stretch well beyond their level of comfort. Social media is about risk in many cases. Will you reach out to connect with someone you do not know? Will you reply to a comment by another. Fortune favors the brave social media users who dare to go beyond their [...]
We live in a day where mistakes are magnified greatly in a public way. Social media enhances what you are doing, or what you are not doing. And when you are not being smart, it really shows. And when there are customers involved, it can get really bad. Now I know that mistakes happen. Mistakes [...]
The "Big Box" mentality will not win the minds and hearts of your customers in Halifax, Dartmouth, Truro or Toronto. Customers switch where they shop from time to time. But if they like you, then that might make them stick with you. We are returning to the days of "Cheers"; where everyone knows your name. [...]
You have to earn the right to speak into people's lives; even your customers these days. People have options like never before. You have to take them through the "Know, Like & Trust" process to make a healthy business. There's been a lot of talk lately in my circles around whether social media really works [...]
Scott Stratten @unmarketing put it best for those who are still wondering whether they should use social media or not. In the end, they have to decide for themselves? Many businesses still have not decided on whether to use social media or not. How do I know? I still get asked by businesses whether they should [...]
Building a brand for you business centers around three main concepts. It must be consistent. It must be recognizable. And it must be memorable. After chatting with Justice Wordlaw and Tab Bourguignon on my blog and on Google+, I have decided to write some articles that my most engaged followers want to see. Justice and I talked about focusing [...]