People like to do business with people they like. If you are using social media for your business in Halifax, and elsewhere, sharing some things about you and your business can help others see you in a better light. It can create some "Like" and opportunity for your business. We want to do business where we [...]
People are looking for stuff on the Internet. But are they looking for your stuff? You want to create content that attracts potential customers. But have you ever thought about how you would do this? As a business using content marketing to attract customers, it is important that you think about what you are using [...]
If they don’t know about you, they can’t hire or buy from you. If you are not top of mind with people, they won’t hire or buy from you. Either way, it’s a sad ending. In the process of Know, Like and Trust, you need to create business visibility and maintain it for the life [...]
Up selling is part of most businesses these days. But does your up selling make sense to your customers? This morning I went to get my coffee at the Elmsdale MacDonald's. They have great coffee there and the staff are usually friendly. It's a great way for me to start my social media training off. [...]
Suggesting a choice to a customer before they have a chance to speak can cost you business. At the very least it shows that you are not listening. I went for my coffee and muffin this morning and I was greeted with the question, "Would I like to cool down with a cool smoothie this [...]
As a business, you should know who your customers are. This will help you connect and market effectively to them. You should have a good idea of what they like. It will help you understand how to best to get their attention. Have you given much thought to this lately? One of the great things [...]