Every business needs to capture social media testimonials from their customers. These testimonials help instill customer confidence and help customers understand what you are good at.
It all comes down to this on social media…. “What others say about you matters more than what you say about yourself.”
When customers brag about your business, and they will if you do a great job, then you should capture those comments like this:
— Salvatore Insurance (@salvatoreinsur1) May 11, 2016
Customers tend to not trust what we say about our business, and that is why advertising is so ineffective. But when the friends of customers brag about your business, and those customers hear, or see it, then that means a lot. The trust that the customer has for their friend is transferred to your business to a great degree.
So make sure you capture those social media posts and turn them into testimonials.