You should ask yourself this question before you embark on using social media for your business in Halifax, Dartmouth, Truro, Toronto or elsewhere. Just because social media is being used by a lot of businesses for marketing, it does not mean that you have to jump in blind. You need to determine if your business will benefit from using social media. When you do some research as to who is really using social media, you might be surprised.
Social media can work for many businesses. But before you rush into in, think about how it might work for your business. Where are your customers? Are they using social media? You might conduct an informal survey of your customers to see if it would be worth your time. If you don’t. you might spread yourself out to thin and be places that will not give you a return on your investment.
Here’s the reality for your business:
- You are already busy and you don’t need to have any more work put on you.
- The traditional marketing methods are failing to work like they used to. Your marketing dollars might just be going down the toilet.
- You still need to create visibility. You need to get in front of potential customers.
You may have already started using social media for your business. But how is it working for you? If you do not carefully evaluate what you are doing, you are going to be wasting your time and effort.
Let me encourage you to investigate a bit before you start. If you have already started, let me encourage to take stock of what you are doing. It is critical that you locate your business where your customers are at. Make sure you are in the right spot to market effectively to you customers.
If you are not sure, ask someone; maybe even your customers. You can even ask me.
Let me wish you a prosperous day in business.
Jeff Brown is the Founder & CEO of Alpha Social Media inc. He is a certified Workplace Education instructor with the Department of Labour & Advanced Education. He is the author of "Essential Twitter Skills for Business".