One of the most frustrating things I see around social media usage is that lack of ability by many to use the devices necessary to do social media well. Many struggle to use their computer, tablet or smart phone. People are not born with computer and social media skills. But they need learn how to use these devices, and learn them quickly.
There are many how to videos on YouTube for example. I upload many there myself to help businesses get these skills. You can also go to the manufacturer’s sites for training videos. There is lots of information out there to fast track your learning.
Don’t forget to go for coffee with your friends and learn from them. Many of my social media workshop participants in Halifax learn from each other when they gather together for some informal learning over coffee.
Bottom line: if you need to get training to use your devices better, plan to include some training into your 2014 schedule. If you do not plan to include training into your busy schedule, it will not happen.
I have heard it said that the highway to Hell is paved with good intentions. Make sure you get the skills you need so that there is less frustration in your social media efforts in 2014. Get good first, and then get faster at using these devices.
If you have any questions about my 2014 training opportunities, please ask. If you don’t ask, you don’t get. Make 2014 the year you get the skills you need to succeed.
Remember that your clients are making decisions on how you use technology these days. Plan to show up well.
So here’s to a great day of business for you.
Jeff Brown is the Founder & CEO of Alpha Social Media inc. He is a certified Workplace Education instructor with the Department of Labour & Advanced Education. He is the author of "Essential Twitter Skills for Business".